Playhood is a local Singaporean streetwear fashion brand that finds its origins in floral motifs and merging art with fashion. It was created by Sarah Lai En in 2017. 

​

The ethos behind this project — "Say it with Playhood" was to analyse and provide an audit of a local Singaporean brand through a campaign and the various collaterals. 

We choose to go in the direction of to gain more recognition for the brand and help deepen the message of Playhood using it's main motif of flowers and the act of giving flowers to any relationship you hold significant. 

For this project I was the Hair and Makeup artist, crafted the PR collaterals and made the exhibition space.

​