KAO is a hypothetical fashion entrepreneurial venture. Existing as a fashion app, the brand's main inspiration comes from the economic policies of self-sufficiency introduced by the late King Bhumibol. 

KAO provides customers with customized styling tips in accordance to their body shape, size and skin colour. 

The fashion app will consist of brands that are certifiably sustainable, ethical and will also house KAO's own collection that is circularly designed made from fabric that is a 100% biodegradable (made from rice stalk that are thrown away). This comes from Thailand's leading export item: rice.

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