n3u is a hypothetical accessories label founded to answer the brief on Phantasmagoria: blurring the line of reality and illusion. n3u is intent on questioning the parameters of what is considered aesthetically pleasing while seeking comfort in the realms of discomfort and dystopia. n3u, through its unique accessories wishes customers to openly embrace their idiosyncrasies and challenge societal norms of what is considered ‘aesthetic’. The debut collection “N-01” is introduced keeping the brand’s mission in mind. ​
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My role for this project mainly included creating content for all writing collaterals, PR collaterals, set design, hair and make-up and creation of one accessory that would be included in the debut N-01 collection.
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The content for the writing collaterals, in specificity to the artbook followed suit to a science fiction novel using the lens of fashion.
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Watch the campaign video which is interactive, in attempt to transport viewer to our planet, n3u.
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